Media Representation of the Elderly and the Need for Positive MediaOr Public traffic PlanConcerns about the plight of remote citizens rarely get media wake up . Newsfeatures and comments about various situations in nursing homes or homes for the agedrarely send for in yarn-dye publications or get exposure on radiocommunication and television programs . This is not , infact , the result of media indifference to the issues and concerns of the elderly notwithstanding rather thefailure of administrators and managers of elderly homes or facilities to establish untroubled and p positive working relations with media in their individual localities much(prenominal) media relationsentail comprehensive and effective public relations program and off specificallypositive media coverage in to encourage donors to support the charity . A s a result of the management failure , the elderly commonwealth is generally represented in both broadcast and release media in detrimental and inconvenient ways .

Unfortunately , the victory and effectiveness of an elderly-based harmonic institution depend on the tact by which older battalion are characterized by media . why , an institution which depicts a negative media image is likely for its nap to have difficult time in running much(prenominal) deftness , mainly becaexercising of lack of donors , thereby subjecting elderly people to prejudiceIn at once s competitive society , however , some charitable organi zations which caterservices and take into a! ccount the needs of the elderly have already undertaken venturous and hard-hittingmedia campaigns which use shock strategies to grab attention , surprise and ultimatelylure targeted donors especially the unselfish ones . In some instances such...If you want to get a well(p) essay, order it on our website:
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