Business

products? detect the basic benefits provided by the firms products telling to competing products: Describe the breaker point to which customers needs are being fulfilled by the firms products relative to competing products: Describe how customers needs are expect to miscellanea in the future. Describe the relative importance of transactional (short, one-time) vs. relational (long-term, ongoing) win over processes when customers occupy a purchase: wherefore do possible customers non purchase the firms products? Identify the basic needs of non-customers that are non being met by the firms products: Identify the features, benefits, and advantages of competing products that begin non-customers to choose them oer the firms products: Identify problems with the firms distribution, p romotion, or pricing that cause non-customers to look elsewhere: C.Internal (Organizational) Environment Review of merchandising goals and objectives Identify the firms current market goals and objectives.

State whether these goals and objectives are: Consistent with the firms mission Consistent with novel changes in the trade or customer environments Leading to expected slaying outcomes (sales volume, market share, profitability, awareness, brand pref erence) Review o! f current marketing performance Describe the firms current performance compared to other firms in the labor. Is the performance of the industry as a whole meliorate or declining? Why? If the firms performance is declining, what is the most likely cause (e.g., environmental changes, damage strategy, poor implementation)? Review of current and...If you exigency to get a full essay, order it on our website: OrderCustomPaper.com

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