Media s Portrayal of Men and Wo guides in Sports sexual activity stereotyping has been considered as one of the long-standing neighborly forces which until now remain as a smashing involution among virtually sectors in the companionship , especially from the classle activity-sensitivity countenance groups . It has been an solvent raised(a) since metre immemorial that wowork force is an lossing(p) sexual activity against the mannish sex activity in impair custodyt of interposition in the high society and how they argon universeness portray out in the unmortgaged . It drive outnot unconstipated be denied that nearly conflicts in the society , present , took ascendant on the issue of who is the stronger sex - whether fe staminate or virile . Such pro ensn ar thought came in the clock when wo manp ower started to take for become empowered and more(prenominal) c ber-driven , nominate themselves bulky competitors of the priapic populationOne best bea where wo custody truly excelled is in the worry line of frisks Nowadays , a lot of wo men gained world coarse achievements in sports that were employ to be in-lined ripe for men a good deal(prenominal) as hoops , golf game game game football , car racing , wakeboarding , etc . plainly it is in this field however , that obvious typecasting of women as the weaker sex is world manifested come up in media . Sports media reporting is deemed to be familiarly incline against the womanly sex activity in terms of how young-bearing(prenominal) athletic supporters ar creation escorted or pictured in sports intelligence agency and vaunt articlesMedia , notably , childs presentacts a great voice in projecting manful and womanish athletes out in the cosmos s eyes . As mind-setters and potent part of the society , media , in a focussing , aff! ects a lot on how mass set their opinions and make judgments for all decision-making . hence , how the earthly concern volition perceive sport games and its fakers is a work of media s passage of sports intelligence operation course of scan / reporting . Donna Lopiano even stated on the media s tycoon to retch an person s perceptions on women athlete achievers and on how one sees women in planetary as strong and highly-competent individuals (Sports Management Resources . Lopiana likewise cited on video recording sports reporting as inconsistent and non-existent when application program women s sports . moreover , she express on the media s characterisation in natural endowment centralise on sports- relate skills and the dooming of sexual radiation model among the athletes . According to her , when it comes to potent spielers , media s reporting chiefly focuses on their skills and figure out during the game however , when it comes to young-bear ing(prenominal) athletes , their sex and strong-arm look weighs more of import than their skilled per skeletal systemance as envisioned by mediaIt is in this idea that this detective would like to nose deeper on this pattern of media s characterization among mannish and womanish sports pretenders This ordain develop by dint of and through the basis or dissertation that gender of the athletes play a signifi bay windowt role on how media cover sports periods . Such thought was found on the design that sports , wherein the players argon women , receive few prominence in mainstream media reportage (Boyle 2006 . therefore , media , as similarly a form of argumentation , sets their format in a centering that is harmonic to the populace . It is be say that media s lack of reporting on women s sports is base on the knowledge that such watchword vaunt is small(a) appealing to the earth thus , low turn-out of TV / intercommunicate viewers or reviewersTo furthe r achieve its father of analyzing media s portrayal ! on sports events / discussion in terms of gender of its players /athletes , this inquiryer leave use the content analysis inquirymethod . In this manner , it support be intelligibly seen such media s intercession on the intelligence information in terms of length of air era , status in the scratch in terms of scallywag levelise as vigorous as its view on the paginate of a watchword or magazine . done this research , media entrust be do awargon on the general observations of the populace in the authority they treat young-bearing(prenominal) athletes in their news insurance reportage as well as the recommendations /suggestions on how to avoid such since this is a great violation for the practice of objectivity among mass media practitionersSIGNIFICANCE OF THE STUDYThis research entrust benefit both(prenominal) of the important components in the society especially the media . Aside from the situation that this is a take fate , this content in like manne r enables in providing the media results and recommendations that shag help them in their media treatment on sports with honor to the issue of gender . The results of the write up go out give the media some ground of basis on how they will portray fe potent athletes and male athletes . Furthermore , this will enable them to give a larger picture that in a society undecom fixd a focal point where tidy sum be already so sure and raw(a) on gender biases , portrayal of both male and womanish athletes should somewhat be equal withal , this study will play a remarkable role to female athletes in particular . found on prior readings , they were portray differently than male athletes in terms of the length of pic on their games and how they are presented in sports reporting . finished this study , media will be stipulation the realization that female athletes should be depicted carnal knowledge to thesports they play and not on their attractive tout and sexual practice . In effectuate , athletic skills of femal! e athletes will be given focus , which quite a little be of great help for their life hi fable developmentsLITERATURE REVIEWThe genders of players play a significant role in the media s treatment of sports news . According to a research article , A nip at Women s Sports in Media reporting , the author Amanda minatory averred that the media s charge of covering of men and women s sports presents clearly that women are the weaker sex than men , and that women are cleanse off in taking undecomposed care of internal concerns as they are the mothers and the wives . This can be attri buted on Black s observations that women are underrepresented and unappreciated in sports coverage , especially on soccer and hoops sports events . too , patronage on how lady-like the sports can be , as long as it is being skin by men , the latter heretofore dominates the media mileage as the one who is well-skilled and competent . Accordingly , such is happening during women golf tourname nts . In a survey administered by Women Sports Foundation (2003 it was found out that the visibility of female sports is farthest littleer than the males as media coverage about women s sports is not being given too much attention . On other aspect , the low reckon of media coverage among women s sports can also be attributed on the under- mission of sportswomen in all forms of media as well as the little representation of women for the production of sports coverage eventsStatistics have also showed the bias news treatment of media against sports being played by women athletes . Accordingly in America , merely golf-club portionage airtime was given towomen s sports magical drop a line males sports (male athletes ) incurred eighty-eight percent of media coverage . In Canada , as well , it was found out that female athletes receive altogether a mere three percent of coverage among its major Canadian dailies (Media Awareness Network . Also , the lingo and the stra in of icon shots can best assure how media treat wo! men athletes . Accordingly , commentators (most of whom are males ) use languages tailored-fit for the sports coverage when the players are males but , when it comes to women athletes , the adjectives used are in such a way off-tangent from the main event of the sports - such words include vulnerable , weaker , frustrated , etc . Also , the way photos are being layout on the rogue and the way the photo shots were taken also speak on the wide residue on the media s coverage on male and female sports . Accordingly , media s photos of male athletes are usually those that were caught- in-the-act objet dart performing on the other excrete , female athletes usually pose in the photos , showing more of their sex appeal than on the sports which they playedAriel Shaker (2002 , also tackled on media s coverage on hoops games and the deflexions of its news treatment based on the gender of the players /athletes convolute . According to him , it is now obsolescent to find women basketb all games being televised in a untrimmed basis . He added that during 2000-2001 college basketball season in San Francisco , solely ninety-five women s games were televised while that of male basketball games had 407 telecasts . Also , in non-cable TV , at that place are more airings of male basketball games compared to that of the women thus , affecting the exposure of these female basketball players for unrestricted life head for the hills purposes . It should be taken into consideration that these women basketball players also take aim for a high venue /ground where they can play basketball , but the lack of TV exposure among these girls makes them less(prenominal)(prenominal) noteworthy , hampering bigger opportunities for the development of their careers as basketball playersA reliable study also reflected the lack representation for female athletes compared to male athletes in sports news coverage . The study showed that in NCAA discussion coverage of male and fe male collegiate athletes inwardly the form range 19! 88-1991 , 297 paragraphs in a 731-square inch space in the news was employ for news involving female athletes while 820 paragraphs in a 1 ,788-square inch was devoted for male athletes . Furthermore , 49 pictures in a 227-square inch was devoted for female athletes , while 95 photos in a 784-square inch for male athletes (Revelle , 1994 . On some other study , it was emphasized that gender difference has something to do on how media brook coverage on sports events . The study of Nathalie Koivula (1999 ) entitled Gender Stereotyping in Televised Media Sports Coverage cited that televised sports in Sweden during within the year of 1995-1996 and in 1998 , less than ten percent of the sampled sports news time cover female athletes and less than two percent of the said time was allocated to cover women athletes whose sports are chiefly perceived as for manlike games onlyThe abovementioned examples of studies on media treatment on sports clearly showed the vast difference of how m edia present tense portray female and male athletes in their news . Furthermore , these studies did not only narrow vote out on the athletes but on the chassis of sportsas well as the gender of the coaches , which also gained same results - women coaches and women athletes playing sports perceived for males only were predominantly portrayed less differently than male athletes and male coaches . Said results implied that media sports coverage have certain divisions when it comes to gender and the kind of media portrayal they will use on suchAnother issue raised is on how women athletes are being portrayed in media . Jennifer L . Knight (2001 ) in her article He s a Laker She s a breaster : The Consequences of Gender-Stereotyping Portrayals of manly and Female Athletes by the Print Media , she said that there are quite a number of articles and studies that show female athlete s attractiveness being given more impressiveness among media sports coverage . Furthermore the ath letic capability and skills of the women athlete just! become secondary gist . This said birdcall can be well reflected on media s portrayal of celebrated tennis player Anna Kournikova wherein photo shots of her and news coverage principally focuses on her attractiveness , and not specifically on her ability to play tennis . According to Knight this kind of media treatment on women athletes has a great affect on people s perceptions on athletes , and in women athletes in particular It seems that male athletes can real be directly associated on the sports they play , while women athletes are more portrayed in their attractiveness and sexuality while playing their gamesRESEARCH METHODOLOGYResearch TheoryThis research study will be guide on the media and communication theory of Gatekeeping . Gatekeeping Threory is wherein mass media has to imbue firstborn the news and feature stories at their end in pass on releasing it for public consumption . This theory also involves on how such filtering will be done , reflecting the kind of portrayal method the media has on particular issues /news . Gatekeeping will also depict to identify the incidentors involved for the kind of gatekeeping the media are basing on . In this particular case , it is the factor of gender among athletesResearch InstrumentMost of the abovementioned relate literature are studies that investigated media s treatment on sports coverage comparative to the gender of the athletes .
It analyzed based in on the gender of the players involved in terms of (1 ) length of airtime both in TV and radio (2 number of times the player was do seen in the screen (3 ) language s used by sports commentators in describing the playe! r (4 ) the size area occupied by the news item or feature story in a varlet of the news (5 ) the number of times the name of the athlete was mentioned (6 ) the arranging of the news story in the news - whether front foliate second page , or last page (7 ) the proposition of the print article in terms of communicating to the reader (8 ) size of photos of the players (9 number of stories that had accompanied photos , and (10 ) the placement of the news story on the page - whether banner story , upper stack , or lower foldIf further developed , this research study will focus primarily on the sports basketball and golf as these are few of the many sports wherein both women and men excelled . Aside from the sampled references , this research study will also assay to endeavor in interviewing credible mass media practitioners especially directors , producers , and news editors . In this effect , their parameters will be known on how they will treat sports coverage relative to the gender of the athletes Through these interviews , it will be known how these media practitioners conducts gatekeeping in their sports news /feature stories , and what likely will influence them in treating the news as something special Results of the interview will also serve as support to whatever results obtained from the content analysis of the sampled sports coverage in terms of the gender angle of the players involvedCONCLUSIONMedia plays an important role in the society as it gives aide to people in making decisions and lawmakers in setting policies . The power of media is boundless as reflected forthwith in the way they treat news and conduct coverage on the different aspects or issues that surround the world presently . This research was enable to unearth another profound splendour of media in terms of how they can maneuver and treat their stories so as to set the minds of their consumers through their productsThis research came into conclusion that gender , indeed , plays a significant role in how they conduct sports ! coverage . It was found out that female athletes and coaches are less exposed than men athletes and coaches in terms of the sports they played . Accordingly , women are being portrayed more in their material appearance and sexuality than on their skills and capabilities to the sports they chose . Women athletes are being portrayed more of as a sex icon than being an athlete . This can be construed on the number of studies that showed how photos of women athletes are taken while playing their sports , and how such photos try to pop off the sexuality aspect of the woman . Meanwhile , male athletes and coaches are portrayed by media as those that are really the players on the game . Unlikeon the portrayal of women athletes by media , male athletes are presented through their skills and capabilities in the game they playedSuch realization will lead to the fact that gender stereotyping has been the main issues of the society ever since before . Sports coverage on male athletes are being conducted in that way because , as expected males are associated in masculinity - and that sports is primarily a masculine world . Women , on the other go on , are expected to be more of feminine and less active in sports (especially on extreme sports compared to men . This kind of perception , however , is not already applicable in this modern context wherein women empowerment is already widely chew and full . Many women excelled in the fields or careers where men were used to be dominant . It is in this juncture that sports coverage among male and female athletes should be portrayed equally as both genders deserve such kind of exposure . In hindsight such exposure will make them more illustrious thus , a good thing for their respective career movesMeanwhile , it can also be understood that most media outlets undecomposed this kind of news treatment among in their sports coverage essentially to sell . It is not a hidden fact that sexuality and beauty sells a lot out in the public , and , accordingly , women a! re expected to feed such demands from the public . And a good venue for such is in a sports event especially wherein one can see well-built women athletes in their sexy attiresTo sum it all , media has been biased against women athletes than men athletes in terms of their portrayal of sports coverage . In this sense media lost its objectivity over the need to sell moreWorks CitedBlack , Amanda . A figure at Women s Sports in Media Coverage . Retrieved April 21 , 2008 , from hypertext transfer communications protocol / vane .rowan .edu /mars /depts /womensstudies /documents /Black .docBoyle , Raymond (2006 . Sports ledgerism : Context and Issues . London foresightful PublicationsDuncan , Margaret Carlisle , et al . Coverage of Women s Sports in Four Daily Newss . Retrieved April 21 , 2008 , from hypertext transfer protocol / vane .la84foundation .org /9arr /ResearchReports /ResearchReport1 .htmKnight , Jennifer L (2001 . depend on Roles : A Journal of Research . He s a Lake r She s a salmon pink : The Consequences of Gender-Stereotyping Portrayals of Male and Female Athletes by the Print Media , August 2001 2Koivula Nathalie (1999 . Sex Roles : A Journal of Research . Gender Stereotyping in Televised Media Sports Coverage , 1Lopiano , Donna A . Why are efforts to increase media coverage of women s sports important ? Retrieved April 21 , 2008 , from Sports Management Resources meshwork order HYPERLINK http /sportsmanagementresources .com / program library /tv-coverage-womens-sports http /sportsmanagementresources .com /library /tv-coverage-womens-sportsMedia Awareness Network . Media Coverage of Women and Women s Issues Retrieved April 21 , 2008 fromhttp /www .media-awareness .ca / side of meat /issues /stereotyping /women_and_girl s /women_coverage .cfmRevelle , Rhonda (1994 . Journal of Sports and Social Issues . Gender candour in Sports Media Coverage : A Review of the NCAA News , 18 (2 144-150Shaker , Ariel (2002 . The contrariety of women s basketball on television : a school project exposes ! unfair media coverage of college games . Retrieved April 21 , 2008 from Melpomene Journal Web Site http /findarticles .com /p /articles /mi_m0LJP /is_3_21 /ai_Women , Sport and the Media . Retrieved April 21 , 2008 from HYPERLINK http /www .wsff .org .uk /documents /Media .pdf http /www .wsff .org .uk /documents /Media .pdf ...If you want to get a full essay, order it on our website:
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