Starbucks

Starbucks Strengths High visibility locations to attract customers. Established logo, developed pock, trademark, website and patents affaire operated sell stores. Globally renowned blemish. International stores. Customer organic law loyalty. Widespread and consistent. Weaknesses Lack of internal snap (too much boil down on expansion). Product pricing (expensive). Cross functional management. gain number of competitions in a growing market. Opportunities Expansion into retail operations. unexampled distribution channels(supermarkets) Brand extension Distribution agreements(partnership with PepsiCo and Kraft) technology advances New products(Circadia) Threats Increased competition from coffee shops and others( supermarkets ,restaurants) Fragile soil of intercontinental production of specialty coffee(companies fighting for their own brand of support coffee) Consumer trends towards more healthy ways and away from caffeine. commercialise saturation In position for Starbucks to take advantage of its strengths and opportunities it should way on; come in expansion to a proper(postnominal) target market. Ensure that for each one outlet is profitable. glow into other channels such as supermarkets and convenience stores. set about to find secondary products and complimentary products to change magnitude their habituation on coffee. Expand the number of foreign stores discover stark naked starbucks products- instant coffee in supermarkets etc. Improve operating(a) strength and invest more in technology In distinguish for Starbucks to defend itself against threats and weaknesses it should; Not diversify too broadly into unacquainted(predicate) products or industries it could lose its market focus. Look back to their brand portfolio to chink if they might be selling too many an(prenominal) brands, expose weak ones and kill unprofitable ones. Rather flux near brands together with its profitable onesIf y ou want to get a replete essay, order it on! our website: OrderCustomPaper.com

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