Evaluate how a selected business uses e-business Essay

Evaluate how prospered a selected business organisation has been in preparing for the growing use of e-business. In this report the business I nurture chosen to evaluate is Tescos. Tescos is unmatchable of the largest supermarket stores around the world it has 330,000 staff operative in 3,146 stores, on that point ar stores located in China, Turkey and Japan. Research shows that they endure stores in 9 other different countries and 27 million people extracurricular of the UK own their own club card to receive offers and discounts from Tescos. They sell a range of different products to suit customers needs. The products range from sustenance and groceries, their own clothing brand F&F, their own mobile promise network, and also conduct personal banking. Tescos atomic number 18 all or so making their customers happy by offering them services which can be very useful, including bank loans. There slogan Every little helps is non just a slogan but is one of their aims, they want to retrace believe sure all products that they sell are at a commonsensible price to meet customers needs.Tescos was originally company up as a store but opened up an online website to make it easier for customers who are unable to visit the stores, this could be due to working hours. The online website offers all products which are available in stores they offer a sales talk service and a pickup service for customers. There are strategies which Tescos have used to develop their E-Business, one being making a 24 hour global presence. Tescos online website is 24 hours because they dont only sell to customers in the UK they sell to customers around the world. It is important for them to have a 24 hour website for the customers in different time zones to the UK. Having a 24 hour website can benefit both customers and Tescos because customers who have all day jobs may not have time to make an order online during the day, having a 24 website can help them because they are then able to purchase products at night. Another strategy that Tescos have is communicating with customers.Tescos are able to communicate with customers using the pull ins and engineering, they can email customers about new products they have and the products that customers have request to confirm their delivery. Tescos also use E-Marketing remixes to help develop their E-Business. E-Marketing is how the website looks in order to sell your products and services, to make it easier for customers to barter for products online Tescos have make the website easy for all people to use. They have a previous misdirect items page for customers when they sign in so theycan see what they brought on their last delivery to make it easier and faster to choose what to bargain. To keep up with trends and technology Tescos change the design of their website a couple of multiplication a year, this is to ensure that the website always stays easy for customers to use because technology is changing con stantly Tescos need to keep up. They have do a mobile phone website so customers are able to buy products online using their mobile where ever they are.In order to maintain a business effectively it needs to be successful, Tescos have been one of the most successful companies worldwide selling products and opening stores in 12 different countries. Research shows that Tescos profits are getting higher(prenominal) and higher as they are developing into their new E-Business. There are many ways to now access Tescos which is making it easier for customers to buy from them. The Daily Mail states that Tescos are earning a 105 profit each second. Other research shows that sales for Tescos have do it to 10 million per week for Tescos online. This shows that Tescos is running a very effective and successful business as their profits are getting higher each year.