International Marketing Essay -- GCSE Business Marketing Coursework

International Marketing observe & happen originated in 1837, when William reminder and James Gamble formed a union in Cincinnati, Ohio. The partnership flourished making the company a gaining name as principled manufacturing trade of high lineament consumer goods sold at competitive prices. By 1992 Proctor & Gamble was a multinational company with annual sales of around $30 billion profits exceeding $1.8 billion, and a reputation for quality products, high integrity, strong marketing, and conservative management. When P&G grew they became much and more interested in foreign markets. In 1992 they had sold their products in more than 140 countries around the world. In 1991 P&G after universe satisfied with their success with Charmin Bounty and Puffs they decided they wanted to expand their business to foreign lands. They decided that Canada was the best and most logical choice to become that first step because of its location and free trade between Canada and the U.S. In 1991 P&G found that Canadian Pacific Product Company, a large paper company was prepared to see Facelle Paper Products, its tissue division. Facelle was a medium sized manufacturer and marketer of tissue, pass over and sanitary products. So for 185 million P&G bought the Facelle Co. Proctor & Gamble had to consider many things when entering the market in Canada. Tissue products were inexpensive, wide used and were frequently purchased (on average once every two weeks.) tick off swi...